Cycles Mercier, the flagship of French industry, are leaving Asia and Eastern Europe to relocate to France in Revin, in the Ardennes.
It is the return of a tricolor flagship on French territory: the famous Mercier bikes will soon be produced in the Ardennes, in the town of Revin. The Mercier cycles have decided to leave Asia and Eastern Europe to relocate to this long-dormant site. The future assembly plant will employ 140 people by the end of 2021. 270 jobs are planned for 2026.
The road to hope
The establishment of this factory represents the road to hope rediscovered in a region suffocated by the crisis. The Ardennes successively lost the Electrolux and Porcher companies, leaving a site abandoned and an unemployment rate of over 25%. The arrival of Mercier is therefore a source of immense pride for the inhabitants.
The company was born in Saint-Etienne (Loire) at the beginning of the 20th century, and shines throughout the world in the 1960s thanks to the runner Raymond Poulidor. At the end of the 1970s, Mercier disappeared from circulation, until it was relocated to France.