Consumption: the cardboard of ecological detergents

Consumption: the cardboard of ecological detergents

The detergents that claim the use of natural products never cease to seduce consumers. But how environmentally friendly are they?

Consumption: the cardboard of ecological detergents

In the laundry market, ecological products are on the rise. As in other sectors, green becomes a selling point. But, on the shelf, should we believe what the packaging tells us? At the number one in ecological laundry, almost all raw materials are of natural origin. Liquid, refill, powder capsule: the brand is doing well and is increasing the number of products. Over the past year, while the sector’s figure plummeted by 4%, that of ecological detergents climbed by 17%.

100% natural laundry in 2030?

Many manufacturers therefore try to eliminate allergens and petrochemical ingredients from their laundry. The grail still impossible to reach is 100% natural laundry. Because even detergents stamped “green” or “ecological”, have synthetic ingredients such as phenoxyethanol or optical brighteners. British giant Unilever promises 100% natural laundry for 2030.