Attractiveness: the French recipe for attracting foreign investors

Attractiveness: the French recipe for attracting foreign investors

How to explain that France has become attractive again and is again ahead of Germany, by placing itself in the first row of most attractive European countries for foreign investment?

Attractiveness: the French recipe for attracting foreign investors

France is the most attractive European country for foreign investment. What now makes France so desirable? According to studies, France has been more competitive in the eyes of the world for five years. With research tax credits or more recently the reduction in corporate income tax from 33.3% to 25% by 2022, France has made several calls with its footing towards companies, which they are obviously doing well. received.

Confidence regained

“The cost of labor, labor law, corporate taxation gave companies and foreign investors air and a little more confidence in the country at the same time as our image improved, with the image of a more innovative country ”, explains Marc Lhermite, author of the 2021 barometer on the attractiveness of France Ernst & Young. During the health crisis, business aid schemes such as partial unemployment or loans guaranteed by the State ended up convincing foreigners to invest in France.